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Vercel

Snapshot of https://vercel.com, extracted by brandmd. This is not the canonical Vercel brand guideline.

Category: dev-platform · Generated 2026-11-13

npx brandmd https://vercel.com
view raw DESIGN.md on GitHub

Color palette

background
#FAFAFA
background
on-background
#171717
on-background
on-surface-variant
#4D4D4D
on-surface-variant
outline
#EBEBEB
outline
outline-variant
#FFFFFF66
outline-variant
primary
#171717
primary
on-primary
#FFFFFF
on-primary
secondary
#0072F5
secondary
on-secondary
#000000
on-secondary

Typography

The quick brown fox
Body sample at 14px. The quick brown fox jumps over the lazy dog. 0123456789

Primary font

GeistSans

Heading scale

64px56px24px

Body scale

16px14px

Weights

400450

Components

button-primary
backgroundColor: #171717
textColor: #ffffff
typography: {typography.label-sm}
rounded: {rounded.md}
height: 32px
button-secondary
backgroundColor: transparent
typography: {typography.label-sm}
rounded: 0px
height: 32px
Buttons
Background: #171717
Text color: #ffffff
Corner radius: 6px
Height: 32px
Padding: 0px 6px 0px 6px
Font: 14px, weight 500
Sampled from: <a> labelled Sign Up

Layout tokens

Spacing scale

2px2.5px4px5px6px8px

Border radii

4px6px8px20px9999px

Guidelines

Do

  • Do use #171717 for primary actions and CTAs
  • Do stick to 4 font weights: 400, 450, 500, 600
  • Do use GeistSans as the primary typeface

Don't

  • Don't introduce colors outside the palette above
  • Don't mix fonts beyond GeistSans and Geist Mono
  • Don't use border-radius values outside: 4px, 6px, 7px 7px 0px, 8px, 20px, 9999px (pill)